{"id":3295,"date":"2023-09-20T14:28:27","date_gmt":"2023-09-20T12:28:27","guid":{"rendered":"https:\/\/relaunch.serraarchitekten.ch\/campus\/"},"modified":"2024-05-29T15:32:03","modified_gmt":"2024-05-29T13:32:03","slug":"campus","status":"publish","type":"page","link":"https:\/\/www.serraarchitekten.ch\/en\/campus\/","title":{"rendered":"Campus"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3295\" class=\"elementor elementor-3295 elementor-1133\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4602f1b e-con-full e-flex e-con e-parent\" data-id=\"4602f1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5cc1d elementor-widget elementor-widget-image\" data-id=\"6f5cc1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1350\" src=\"https:\/\/www.serraarchitekten.ch\/wp-content\/uploads\/2023\/10\/Basel-View-1.jpg\" class=\"attachment-full size-full wp-image-2757\" alt=\"\" srcset=\"https:\/\/www.serraarchitekten.ch\/wp-content\/uploads\/2023\/10\/Basel-View-1.jpg 2560w, https:\/\/www.serraarchitekten.ch\/wp-content\/uploads\/2023\/10\/Basel-View-1-300x158.jpg 300w, https:\/\/www.serraarchitekten.ch\/wp-content\/uploads\/2023\/10\/Basel-View-1-1024x540.jpg 1024w, https:\/\/www.serraarchitekten.ch\/wp-content\/uploads\/2023\/10\/Basel-View-1-768x405.jpg 768w, https:\/\/www.serraarchitekten.ch\/wp-content\/uploads\/2023\/10\/Basel-View-1-1536x810.jpg 1536w, https:\/\/www.serraarchitekten.ch\/wp-content\/uploads\/2023\/10\/Basel-View-1-2048x1080.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6595d2d e-flex e-con-boxed e-con e-parent\" data-id=\"6595d2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9797718 e-con-full e-flex e-con e-child\" data-id=\"9797718\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e212d elementor-widget elementor-widget-heading\" data-id=\"87e212d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Novartis Campus Workshop<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d4b7cdd e-con-full e-flex e-con e-child\" data-id=\"d4b7cdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6eabcbf e-flex e-con-boxed e-con e-parent\" data-id=\"6eabcbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-70cd8bc e-con-full e-flex e-con e-child\" data-id=\"70cd8bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dab4d elementor-widget elementor-widget-text-editor\" data-id=\"e4dab4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on Prof. Dr. Vittorio Magnago Lampugnani&#8217;s master plan, which was adopted in 2001, Novartis created its own team for long-term planning. Vittorio Magnago Lampugnani&#8217;s idea of an interdisciplinary collaboration of the main disciplines in the treatment of the Novartis Campus in Basel found ripple in the composition of the Campus Workshop, which Marco Serra had the privilege to lead. The representatives in the workshop were Prof. Dr. Vittorio Magnago Lampugnani for urban design, Peter Walker for landscape architecture, Harald Szeemann &amp; Dr. Jacqueline Burckhardt for art, Andreas Schulz for lighting, and Alan Fletcher &amp; Michael Rock for identity. This group worked on the main campus strategies, the most important part of which was public spaces. The work of the workshop was documented in the Compendium created by Alan Fletcher.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0255cc3 e-con-full e-flex e-con e-child\" data-id=\"0255cc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c696033 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"c696033\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f8806bd e-con-full e-flex e-con e-child\" data-id=\"f8806bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3941345 elementor-widget elementor-widget-video\" data-id=\"3941345\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/_pgbNJraz_Q&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7689c8c e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"7689c8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77b7bde elementor-widget elementor-widget-shortcode\" data-id=\"77b7bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"_df_book df-container df-loading \"  data-slug=\"novartis-campus-gekuerzt\" data-_slug=\"novartis-campus-gekuerzt\" _slug=\"novartis-campus-gekuerzt\" data-title=\"novartis-campus-gekurzt\" id=\"df_1932\" data-df-option=\"df_option_1932\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.df_option_1932 = {\"source\":\"https:\\\/\\\/www.serraarchitekten.ch\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/D_NOVARTIS_CAMPUS_Auszug.pdf\",\"outline\":[],\"autoEnableOutline\":false,\"autoEnableThumbnail\":false,\"overwritePDFOutline\":false,\"pageSize\":\"0\",\"slug\":\"novartis-campus-gekuerzt\",\"wpOptions\":\"true\",\"id\":1932}; 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Vittorio Magnago Lampugnani&#8217;s idea of an interdisciplinary collaboration of the main disciplines in the treatment of the Novartis Campus in Basel found ripple in the composition of the Campus Workshop, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3295","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novartis Campus Workshop - Serra Architekten<\/title>\n<meta name=\"description\" content=\"Based on Prof. Dr. V. Magnago Lampugnani&#039;s master plan, which was adopted in 2001, Novartis created its own team for long-term planning. V. Magnago Lampugnani&#039;s idea of an interdisciplinary collaboration of the main disciplines in the treatment of the Novartis Campus in Basel found ripple in the composition of the Campus Workshop, which I had the privilege to lead. The representatives in the workshop were Prof. Dr. V. Magnago Lampugnani for urban design, P. Walker for landscape architecture, H. Szeemann (later Dr. J. Burckhardt) for art, A. Schulz for lighting, and A. Fletcher (later M. Rock) for identity. This group worked on the main campus strategies, the most important part of which was public spaces. The work of the workshop was documented in the Compendium created by Alan Fletcher.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.serraarchitekten.ch\/en\/campus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novartis Campus Workshop - Serra Architekten\" \/>\n<meta property=\"og:description\" content=\"Based on Prof. Dr. V. Magnago Lampugnani&#039;s master plan, which was adopted in 2001, Novartis created its own team for long-term planning. V. Magnago Lampugnani&#039;s idea of an interdisciplinary collaboration of the main disciplines in the treatment of the Novartis Campus in Basel found ripple in the composition of the Campus Workshop, which I had the privilege to lead. The representatives in the workshop were Prof. Dr. V. Magnago Lampugnani for urban design, P. Walker for landscape architecture, H. Szeemann (later Dr. J. Burckhardt) for art, A. Schulz for lighting, and A. Fletcher (later M. Rock) for identity. This group worked on the main campus strategies, the most important part of which was public spaces. 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